My Life As A NPC
Ubisoft: Assassin’s Creed
The best influencers for a video game,
are the one living in it.
Assassin’s Creed Odyssey took place at the birth of democracy. So we gave a voice to the people players usually ignore: the NPCs.
Reimagined as influencers, they documented the daily nightmare of living inside a video game. Watching gamers steal their artefacts, burn their villages and die repeatedly in front of them for absolutely no reason. Turning video game communication into entertainment from the perspective of the people forced to survive it.
creative direction
Best Social Media reach ever for Ubisoft at the time
3.71M reach on Facebook
2.5M reach on Instagram
All-time engagement record: +138%
One of Ubisoft’s most socially native campaigns for Assassin’s Creed
AWARDS
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AWARDS /
PRESS
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PRESS /
Role: Creative director
Agency: DDB Paris
Client: Ubisoft
Chief Creative Officer: Alexander Kalchev
CO Creative Director: Alexis Benbehe
Creative Director: Pierre Mathonat
Art Director: Julien Beuvry
Copywriter: Sonia Dos Santos
Account Director: Marie-Elise Archambaud
Account Director: Olivier Guillerot
Production: Make Me Pulse