Honda Motor Campaigns
Honda EMEA/FRANCE.

Revealing each machine’s soul.

For seven years, I had the privilege of leading the European and French communication for Honda Motorcycles. Across every campaign, one ambition remained: giving new depth to one
of advertising’s most iconic signatures, The Power of Dreams.

Each model was approached not as a machine, but as a machine with a soul.

creative direction

Art Director : Mximilien Guibert
Copywriter : Patrice Dumas
Client Lead : Vincent Léorat
CMO: Sébastien Pernel

Art Director : Matthieu Massé, Charlotte Faurisson, Nicolas Denis
Copywriter : Patrice Dumas, Nicolas Denis, Mathieu Massé, Charlotte Faurisson
Client Lead : Vincent Léorat
CMO: Sébastien Pernel

Art Director/Copywriter: Jean Weesa
Photographer: Julien Bon
Brand Management: Sébastien Pernel, Valérie Larousse, Laura Henimann
Agency account managers:
Vincent Leorat, Tom Salvan, Arthur Piaulet
Trafic creation : Virginie Fruchard, Sophie Tocque