Green Dawn.
Ubisoft: The Divison 2
Turning Ubisoft’s games
into media channels.
Ubisoft transformed the in-game radios of Ghost Recon Wildlands into a media channel for The Division 2. Broadcasting fictional podcasts directly inside a game already played by millions, Blurring the line between entertainment and advertising.
creative direction
PODCAST
Vynil
AWARDS
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AWARDS /
PRESS
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PRESS /
Role: Creative Director
Agency: DDB Paris
Chief Creative Officer: Alexander Kalchev
CO/Creative Director: Pierre Mathonat
Conception: Alexis Benbehe
Conception: Pierre Mathonat
Art Director: Idriss Dabré
Music & Sound Production Company: Studio 5
Sound Designer: Alexandre Vicart
Producer: Marine Cremer
Producer: Cédric Boit
Producer: Clément Reynaud
Account Team: Quentin Grimal
Account Team: Geoffroy Sardin
CMO: Guillaume Carmona