The Price.
Honda Motor
Reigniting The Power of Dreams through the people who fulfill it.
Created entirely from footage shared online by Honda riders during lockdown, The Price turned a brand known for engineering into a raw and deeply human story. A story not about machines, but about the people chasing something bigger than themselves.
The ones willing to pay the price for the dream.
The campaign was recognized as France’s best commercial of 202O.
creative direction
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Role: Creative Director
Agency: DDB Paris
Executive Creative Director : Alexander Kalchev
Creative Directors: Alexis Benbehe, Pierre Mathonat
Art Director: Jean Weesa
Brand Management: Fabrice Recoque, Sébastien Pernel, Valérie Larousse, Laura Henimann
Agency account managers: Vincent Léorat, Willy Bouhet, Arthur Piaulet, Victor Roger, Tom Salvan
Stratégy : Claude- Henri Galbois
Sound producer : Alexandre Vicart (Studio 5)
TV Producer: Fabien Donnay
Synchro music : Alexandre Rabia (Universal)
Trafic creation : Sophie Toque, Virginie Fruchard