The Cookie Factory.
Unesco
Hacking Big Tech with
its own weapons: Cookies
The Cookie Factory” weaponised internet cookies against the platforms exploiting them. By simulating fake online behaviours, the campaign corrupted the data used to track, profile and predict users online. Creating algorithmic chaos inside systems designed to quietly monitor our identities.
creative direction
Raise awareness.
UNESCO wanted to raise awareness of the potential risks and ethical challenges of AI in a fun but impactful way. How? By creating an extension that temporarily allows you to take on one of 40 fake identities or even create your own.
An automatic navigation
After just 60 seconds of ‘automatic navigation’ a new internet ‘you’ exists. Browse the web and see how every recommendation, targeted ad and touchpoint has changed to appeal to your new persona. Temporarily fooling the algorithms the project raises awareness of the potential risks and ethical challenges of AI.
Fool the algorithms.
Users can create a temporary fake profile that replaces your own cookies across all websites they regularly visit including Amazon and YouTube. Through a visual and audio narrative, users can then watch the extension navigate 100’s of pages altering their keyword profile.
UNESCO wanted to raise awareness of the potential risks and ethical challenges of AI in a fun but impactful way. How? By creating an extension that temporarily allows you to take on one of 40 fake identities or even create your own.
AWARDS
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PRESS
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Role: creative director
Agency: DDB Paris
Chief Creative Officer: Alexander Kalchev
Co/Creative Director: Pierre Mathonat
Art Director: Shanel Redzheb
Art Director: Charlotte FaurissonCopywriter: Lucie Guidon
Creative Production Studio: makemepulse
Sound Production: Studio 5