Mini Maps.
Mini/BMW.
MINI Turned Google Maps
into a Racing Game.
Created for MINI France to drive traffic to the brand’s Facebook page, Mini Maps transformed Google Maps into a multiplayer driving game. Blending gaming, technology and social, the experience quickly spread far beyond France.
More than triggering attention, MINI created attraction.
Concept & Art Direction
Rather than interrupting users with content, the campaign gave people a reason to actively come, play and invite others. Turning social traffic into genuine brand attraction.
Drive Audience To Mini Facebook Page.
Drive Anywhere on Google Maps
Using Google Maps API, real-time multiplayer technology and collision detection, MINI Maps transformed the world’s streets into a playable driving experience. Players could race anywhere on the planet directly from MINI’s Facebook page, years before connected gaming became mainstream.
Custom your Own Mini.
Players could fully customize their MINI and unlock iconic models ranging from the John Cooper Works WRC rally car to Ringo Starr’s legendary MINI.
Diving deep into the brand’s playful and pop-cultural DNA, personalization became part of the game itself.
Invite Your Friends.
For the first time ever on Facebook, players could invite friends into live multiplayer races directly from the brand’s page. Turning social interaction into real-time gameplay years before social gaming became mainstream.
Create your Own
Race Track.
From free drive mode to time attack challenges, players could create, customize and share their own race tracks anywhere on Google Maps.
Turning real streets into a global playground built and expanded by the community itself.
AWARDS
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AWARDS /
PRESS
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PRESS /
FastCompany
TechCrunch
Influencia.net
CreativeBoom
CampaignBrief
BestAds
WebbyAwards
CBnews
Stratégies
Role: Art Director/Copywriter:
Agency: DDB Paris
Executive Creative Director: Alexandre Hervé
Art Director/Copywriter: Pierre Mathonat
Production Company: UNIT9
Web Designer: Vannha Vincent
Motion Designer: Julien Taillez