Nespresso
Vertuo World.
REINVENTING “What else?”
When tasked with reinventing the future of a brand built around one of advertising’s most iconic signatures, you don’t break it. You evolve it. “What else?” shifted from a definitive statement into a gateway to infinite exploration, blending a more expressive and culturally curious spirit for a younger generation while preserving the DNA of one of the most innovative brands in coffee.
creative direction
PRESS
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PRESS /
Role: executive creative director
Agency: Leo Constellation / Publicis Groupe
CEO / CCO Leo Constellation: Marco Venturelli
Co-CEO Leo Constellation: Agathe Bousquet
Chief Experience Officer: Cristina Reina
Art Director: Matthieu Vivinis
Copywriters: Youssef Saad, Simon Dhamelincourt
Account Director: Shannon Eddy
Chief Marketing Officer: Leonardo Aizpuru
Director: Clément Durou
Production Agency: Hogarth Worldwide
Director of Photography: Arnaud Potier
Photographer: Micaiah Carter
Editor: Antoine Deslandes