At a time when lowering the speed limit from 90 to 80 km/h had become a deeply unpopular national debate, “La Route de ma Vie” chose not to defend a law, but to humanise the reason behind it. Directed by Pantera, the film followed a lifetime on the same familiar road, before that familiarity finally turned fatal.

The campaign became one of the most popular road safety campaigns in France, achieving rare public approval for both the message and the institution behind it.