AUTHENTICITY
Clan Campbell
Giving Clan Campbell a new voice.
With sarcasm. And a Scottish accent.
For its European launch, Clan Campbell went back to where it all began: Scotland. Not the postcard version, the real one: proud, dry, funny and human. Working with director Stefan Hunt, we created two films built on authenticity, fraternity and Scottish wit, helping the brand stop sounding like another whisky campaign and start sounding like Clan Campbell again.
creative direction
AWARDS
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AWARDS /
Role: executive creative director
Agency: Publicis Conseil
CCO Publicis Conseil: Marco Venturelli
Art Director : Marie Donnedieu
Copywriter : Guillaume Sabbagh
Assistant Art Director: Clara Douchet
Production company: Quad
Director: Stefan Hunt
DOP : Toby Elwes
Head of strategy: Alastair Maclean
Planification Stratégique : Adrien Enselme Trichard
Responsable de Compte : Jeanne Gauthier
Chef de Projet : Paul Le Bri