The Centaur
Honda Moto
A line written in the sand.
A race writing the story.
Shot during the Enduropale du Touquet, the film captured the raw violence, chaos and poetry of one of the world’s most extreme motorcycle races. Written directly on the beach, “Leave Your Fear Behind” was erased by hundreds of riders as they dived into the race. Turning a tagline into a physical act of courage.
The operation generated massive national media exposure that same night,
far beyond the motorcycle world.
Art Director/Copywriter
AWARDS
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AWARDS /
PRESS
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PRESS /
Role: Art Director/Copywriter
Agency: DDB, France
Executive Creative Director: Alexandre Hervé
Creative Director: Alexander Kalchev
Copywriters: Alexander Kalchev,Pierre Mathonat
Art Directors: Pierre Mathonat
Account Supervisors: Mathieu Roux, Olivier Massanella
Advertiser's Supervisors: Richard Mathiau, Valerie Larousse
Production Company: Crac
Director: Alexander Kalchev
First ADs: Antoine Levi, Florent Michel
Producer: Pierre-Yves Bronsart
Music: Clement Tery
DOPs: Benjamin Roux, Romain Alary
Sound Production: THE