The Beautiful Fail
Honda.
“Success is 99% failure.”
Sohichiro Honda
Rooted in the philosophy of Soichiro Honda, “The Beautiful Fail” celebrated the mistakes, crashes and setbacks behind every achievement of Le Mans 2022. Reframing failure not as the opposite of success, but as the force driving it forward.
In 2023. They won.
creative direction
AWARDS
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AWARDS /
PRESS
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PRESS /
Role: Creative director
Agency: DDB
Chief Creative Officer: Alexander Kalchev
Art Director:Jean Weessa
Copywriter: Damien Veillet
CO Creative Director: Alexis Benbehe/Pierre Mathonat
Photographer: Julien Bon
Print Producer: Corinne Vulliez/Erick Barbotte
Account Director: Tom Salvan
Communications Director: Valérie Larousse
Marketing Director: Sébastien Pernel
Social & Digital Marketing Manager: Laura Henimann
Strategic Planner:cClaude-Henri Galbois
Vice President: Vincent Léorat