Odyssey I
Hennessy
Turning taste into An Odyssey.
The Hennessy X.O "Odyssey" campaign redefines luxury advertising by transforming a traditional product tasting into an avant-garde cinematic experience. Directed by visionary filmmaker Nicolas Winding Refn, the campaign breaks away from standard liquor marketing to establish a revolutionary, sensory-driven narrative strategy.
creative direction
Following the campaign, Hennessy entered Interbrand’s prestigious Best Global Brands ranking for the first time.
Role: creative Art Director/concept
Agency: DDB Paris
Global CMO Hennessy: Thomas Moradpour
Brand Director: Antoine Varlet
ECD: Alexandre Hervé/Alexander Kalchev
Co/ Creative Art Director concept: Pierre Mathonat
TV Producer: Sophie Megrous
Managing Director: Xavier Mendiola
Director: Nicolas winding Refn
Production: Stink
Post prod company: Nightshift
Sound Production : The